Jay-Z Buys Billionaire Boys Club

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Breaking news: GQ is exclusively reporting that Jay-Z's Rocawear label has acquired the license for Billionaire Boys Club. Does this mean that BBC will be in Macy's this fall? GQ writes: "Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—using Jay-Z's business prowess and Pharrell's creativity. Hypebeast, fret not! BBC won't be on the shelves of large department stores simply because it's under the Roc umbrella." UPDATE: GQ contacted us with the following statement: "Jay-Z has clarified that Rocawear did not purchase BBC. Instead, the deal is a partnership. “‘Partnering with Pharrell on BBC’ (Not ‘buying’ as GQ erroneously reported.)," wrote the music mogul."[GQ]