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If you grew up in the 80s and 90s, you might remember Maybelline's Baby Lash mascara—targeted at teens, it came in a white-and-pink tube and was a totally cult drugstore item. Baby Lash went away in the late-90s, but we just got a mailing from Maybelline HQ that gives us a glimmer of home that the makeup giant is thinking of reviving its Baby-branded line of products (maybe? please?).
Check out Maybelline's Baby Lips Repairing Lip Balm, an intense-care balm that's hitting stores this October. The SPF20 stick will retail for $3.99 and includes an ingredient called Centella Asiatica, a botanic found in India, Sri Lanka, Australia, and other parts of Asia that's been shown to improve lip coloration and reduce the appearance of lines. Baby Lips seems to fall into that new category of lip product we're seeing more and more of these days—lippies that help improve the condition of your lips in the long run, to make them softer, more moisturized, and smoother.
Baby Lips will come in six "flavors"—two clear (Quenched and Peppermint) and four tinted (Cherry Me, Pink Punch, Grape Vine, and Peach Kiss).
· Baby Lips [Maybelline]