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J Brand to Launch Sportswear in Spring: Now You Can Buy a Shirt to Go With Those Jeans

Images via <a href="http://www.wwd.com/markets-news/denim/j-brand-moves-into-sportswear-5097162?navSection=issues&amp;navId=5096991">WWD</a>
Images via WWD

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After six years, J Brand has decided to really go all out and start selling shirts, jackets (and skirts) to compliment their jeans. For the upcoming spring season, the denim company will be branching out into sportswear, and will kick it off with a 140-piece collection. But, WWD reports that even though J Brand is sold in over 2,500 locations, only 60 of them will carry the collection for its first season.

Items that we already know will be a part of it: a lambskin bomber jacket and a MicroModal jersey T-shirt (above right) and a linen sweater and pleated chiffon skirt (left), with prices ranging anywhere from $200 and $1,500. And just so you know who this collection is for, Design Director Donald Oliver clarifies: "It's important that we looked at her as a whole. We just didn't want to look at her as working or going out. It's about building an aspirational wardrobe for our girl."

Even though the sportswear hasn't launched yet, the company has big plans for the future, which includes shoes and handbags for 2013, a New York or London flagship within the next three years, and men's sportswear in the next 18 months.
· J Brand Moves Into Sportswear [WWD, subscription req'd]
· J Brand [Official Site]