Agent Provocateur Launches Paz De La Huerta Ads, Homewares

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Actress Paz de la Huerta, who plays Lucy Danziger in Boardwalk Empire and who has a penchant for matching her lipstick to her dresses, has been tapped as the new fall face of British lingerie brand Agent Provocateur.

"We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through," Creative Director Sarah Shotton told WWD. "She's got an amazing body and she's naturally very, very sexy."

Also coming from Agent Provocateur this fall: a homewares collection comprising 500-thread count cotton sheets, silk bedding, cashmere throws, and suede cushions. The brand will also be launching a standalone store in Miami later this year.
· Paz de la Huerta: Agent Provocateur's New Muse [WWD]