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Country star Keith Urban is married to super-celebrity (and longtime face of Chanel) Nicole Kidman and has heaps of Grammys and CMA awards. What else could Urban want for? Apparently, a fragrance line. The superstar is set to launch his first scent, Phoenix this September—named in honor of the mythical bird that rises from its own ashes, a metaphor for Urban's own past struggles with addiction.
"I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before," he told WWD. "The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne."
In his own fragrance boudoir, Urban counts Calvin Klein Escape, Tom Ford colognes, Dolce & Gabbana, and Dior.
“The colognes that I gravitate toward have a masculinity to them, but there’s a sensual side too,” said Urban. “I don’t like the word unisex, because that’s not what this fragrance is, but there are elements of that softer side. It’s not too rugged and not too soft—it’s somewhere in the middle ground."
Phoenix is a "leathery gourmand juice," says WWD, with blackberries, cognac, and plum suede on top, dates, dark chocolate, fir balsam, and musk mid-tones, and a woodsy amber base. It will be priced from $24 (1 oz.) to $48 (3.4 oz) in mass market retailers around North America and Australia.
· Keith Urban to launch men's scent [WWD]