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When Harrods launched Justin Bieber's "Someday" perfume last week, they decided to accompany it with a ice cream sundae that "mimics" the fragrance notes in the perfume. It costs £19.95, which is equivalent to about $32 bucks. For an ice cream. Meant to kind of taste like perfume.
But the price that we originally balked at is for a good cause: All of the proceeds from the sale will go toward the Make-A-Wish-Foundation. If you're wondering what makes up a "Bieber Bocker Glory,” sundae, it's a mix of wild berry, vanilla ice cream, and fresh pear, and gets weird with lavender sprinkles and edible glitter.
· Bieber's Someday Sundae [WWD]
· Harrods [Official Site]