Harrods Is Selling a $32 Ice Cream Sundae Influenced by Justin Bieber's Someday Perfume

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When Harrods launched Justin Bieber's "Someday" perfume last week, they decided to accompany it with a ice cream sundae that "mimics" the fragrance notes in the perfume. It costs £19.95, which is equivalent to about $32 bucks. For an ice cream. Meant to kind of taste like perfume.

But the price that we originally balked at is for a good cause: All of the proceeds from the sale will go toward the Make-A-Wish-Foundation. If you're wondering what makes up a "Bieber Bocker Glory,” sundae, it's a mix of wild berry, vanilla ice cream, and fresh pear, and gets weird with lavender sprinkles and edible glitter.
· Bieber's Someday Sundae [WWD]
· Harrods [Official Site]