Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Coffee Retail Experimentation

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Meanwhile, in coffee retail land, a social experiment is happening on the internet. Our sister site Eater National reports: "As a social experiment, programmer and writer Jonathan Stark publicly posted his Starbucks card online, letting anyone use it to buy coffee or, inversely, put money on it. And of course it's connected to a Twitter account to show the constantly changing balance." Why? We don't know either. [Jonathan's Card via Eater National]