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Coffee Retail Experimentation

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Meanwhile, in coffee retail land, a social experiment is happening on the internet. Our sister site Eater National reports: "As a social experiment, programmer and writer Jonathan Stark publicly posted his Starbucks card online, letting anyone use it to buy coffee or, inversely, put money on it. And of course it's connected to a Twitter account to show the constantly changing balance." Why? We don't know either. [Jonathan's Card via Eater National]