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Another retailer is gearing up to jump on the flash sale bandwagon—tomorrow morning, Saks Fifth Avenue will launch SaksFashionFix.com, an online 24-hour sale site that will be open to anyone who's already registered on Saks' main page SaksFifthAveue.com.
A full-priced luxury-oriented department store entering the flash sale market might seem like it's burgling its own house, but WWD explains how the two sites will work in tandem:
Saks also plans on leveraging both its full price and flash sites in hopes of migrating the event-oriented consumer to the higher-end price points. That means someone checking out an Elizabeth & James or Catherine Malandrino event, for example, could also see a banner across the top of the page where the shopper can click on full-price product shots from the same brand available at saksfifthavenue.com.The company will launch mobile apps for both Saks Fifth Avenue and Fashion Fix in September—and the powers that be are also considering adding e-commerce for Off5th.com, Saks' outlet.
· Saks to Debut New Flash Sale Platform [WWD]