Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Launching: Saks Fifth Avenue's Flash Sale Site Saks Fashion Fix

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Another retailer is gearing up to jump on the flash sale bandwagon—tomorrow morning, Saks Fifth Avenue will launch, an online 24-hour sale site that will be open to anyone who's already registered on Saks' main page

A full-priced luxury-oriented department store entering the flash sale market might seem like it's burgling its own house, but WWD explains how the two sites will work in tandem:

Saks also plans on leveraging both its full price and flash sites in hopes of migrating the event-oriented consumer to the higher-end price points. That means someone checking out an Elizabeth & James or Catherine Malandrino event, for example, could also see a banner across the top of the page where the shopper can click on full-price product shots from the same brand available at
The company will launch mobile apps for both Saks Fifth Avenue and Fashion Fix in September—and the powers that be are also considering adding e-commerce for, Saks' outlet.
· Saks to Debut New Flash Sale Platform [WWD]