Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Kardashian for Sears Collection is Now Available for Pre-Order at 30% off—Would You Pay $17 for Kardashian Panties?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For months now, we've been waiting with bated breath for the launch of the Kardashian Kollection at Sears—partly out of genuine curiosity but mostly because it's like watching a car crash played out in slow motion.

Today, the big-box department store known—and in spite of a multi-million dollar "Come see the softer side of Sears" campaign in the 90s—for its kitchen and garden appliances launched the Kardashian Kollection pre-sale. Yes, folks, for a limited time only, through August 10th, you can snag your very own jersey leopard-print jumpsuit ($69 down from $99) and Kardashian panties ($17 down from $25) at a steep 30% discount.

Never mind the fact that the pieces are already discounted before ever hitting selling floors—what we're wondering about are these prices, overall. Would you ever pay $25 full price for a pair of synthetic Kardashian-branded panties from Sears? Would you even pay $17, the discounted price? Check out the full pre-sale collection above, complete with prices, and let us know what you think in the comments. We can't wait to hear your feedback.
· Kardashian Kollection 72-hour presale [Sears]
· Kardashians arrive at Sears HQ ahead of clothing collaboration launch [Racked]