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Palladium Debuts "Tokyo Rising" Video With Pharrell Williams

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Last night, Palladium hosted a screening of its newest campaign: a video series featuring Pharrell Williams and his explorations of Tokyo's underground scenes. The video campaign is live now, and will debut in print this month.

“Palladium’s core message is about urban exploring and putting your boots on to find out what’s beyond the tourist guidebook,” said Barney Waters, vice president of marketing for Palladium. “Tokyo is one of the great cities of the world and we felt there was a whole layer of the city’s story that wasn’t being told in the aftermath of the natural disaster of 3/11. We wanted to go back and see for ourselves how the young creative class was dealing with the aftermath, and what their vision was for the vibrant future of Tokyo.”

In the video, Pharrell wears Palladium's Baggy Leather Gusset Boot, part of the new Waterproof Collection (priced from $95 to $120).
· Tokyo Rising [Palladium]