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Tavi's Launching Her New Site

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Well, the long-awaited (sort of, are you long-awaiting it? We're not sure, we think we've just been hearing about it a lot) web magazine helmed by teen blogger Tavi Gevinson will be unveiled on Monday, reports WWD. "The editorial content for the site will be dictated by monthly themes. There will be about three posts a day, scheduled for times that are convenient for its target audience, teenage girls: after school, after dinner and before bed. The site will be found at rookiemag.com." Well, there you have it. [WWD]