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Meanwhile, at Mara Hoffman's spring 2012 show, the designer opted for something a little bit different than the usual New York fashion week long-wavy-hair neutral-makeup sameness—and wow, is the result gorgeous. Check out TIGI's hairstylings for Hoffman's show.
"The look we created for Mara Hoffman represents an ethnic beauty, specifically a Mexican Goddess, whose style is tribal chic," the TIGI team told us. "To get the look, we began by brushing out the hair and spraying it with TIGI Catwalk Session Series Work It Hairspray. We then separated the hair into sections and crimped each section, starting as close to the roots as possible. After crimping, each section was sprayed again with the hairspray.
"We then pulled the hair into a high, tight ponytail and, once secured, the ponytail was braided and pulled into a top knot directly in the middle of the head. To keep the top knot from slipping, we sprayed it with TIGI Catwalk Session Series Transforming Dry Shampoo, which added stiffness and texture.
"Prior to the show, different patterns of authentic Mara Hoffman fabric had been braided into false crimped hair. We then weaved these false braids over the top of the head to create an exaggerated braided, top knot."
· TIGI Haircare [Official Site]
· Mara Hoffman [Official Site]
· All Fashion Week coverage [Racked]