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Net-a-Porter Launches High-Tech Fall Campaign Online Today

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Blogger (and model) Hanneli Mustaparta, Ann Dexter-Jones, Atlanta de Cadenet, and Shala Monroque star in this season's brand-new Net-a-Porter campaign, which launches online today. Photographed by Patrick Demarchelier, the campaign incorporates an "innovative technological angle by way of augmented reality platform Aurasma," reports WWD. Similar to what Net-a-Porter did in New York during Fashion's Night Out, the technology allows viewers to scan the image with their smartphones or iPads to reveal another image or video embedded within. WWD has the video campaign here.
· Net-a-porter to unveil fall ads [WWD]