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ASOS has just launched their first-ever menswear campaign, called Urban Tour. In short: it's digital and interactive (you can buy the clothes straight off the models) and it stars a pretty intense cast. London's edition features street dancers, Tokyo's version has a crazy a capella group in it, and Paris' film follows around in-line skaters. Take a look at the videos after the jump, but note: London's video is only a teaser, so to see the whole thing in all its glory (and to start shopping), head to the website.
· Urban Tour [ASOS]