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Nicola Formichetti Teams Up With Uniqlo's Innovation Project

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So yesterday morning, we stopped by Nicola's, stylist-designer extraordinaire Nicola Formichetti's pop-up shop on the TriBeCa/SoHo border in downtown Manhattan. Formichetti, it turns out, has partnered with Uniqlo to visually direct the showcasing of the Japanese fast-fashion retailer's latest function-meets-form collection—its Innovation Project.

While were were there, taking photos of the Formichetti-styled bespoke Rootstein mannequins (Rootstein, by the way, is the definitive brand name of all mannequins) dressed in cashmere, Uniqlo Heattech, and ultra-light down, we noticed the stylist himself hanging out with some non-journalists up front. Story is that he launched a hashtag/tweet competition the morning before the preview and the 25 winners would score a personal walkthrough of the collection (and Nicola's) with the man himself. We hear some of the winners hopped on a plane from as far away as Arizona or drove all night from Ohio as soon as they found out they'd won. Now there are some dedicated followers of fashion.

Anyway, check out some of our photos of the Formichetti-styled Uniqlo pieces, above, and some photos of the winners queueing up outside the shop, below. In classic Formichetti fashion, he's made even the most conventional sportwear look spectacular.

· Nicola's Pop Up Shop [Official Site]
· Uniqlo [Official Site]
· All Nicola Formichetti coverage [Racked]