clock menu more-arrow no yes

Filed under:

Vice Got its URL from a Porn Site, Threw Down with Rick Ross

Photo via Getty Images
Photo via Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Vice celebrated the official launch of its website (which was formerly the namesake of a not-so-prominent porn website) on Thursday night in Brooklyn with a line-up of 15 performances and DJs as well as sponsorship from Grolsch, Svedka and Mount Gay Rum. In other words, it threw down and made some porn jokes.

The free magazine, famous for it's hilarious and blunt fashion "Dos and Don'ts", pop culture coverage and up and coming photography featured headliners Rick Ross, A-Trak, and Death from Above 1979 to which party-goers danced to through the wee hours of the morning. The packed party also featured videos from Vice.com projected on the walls as well as sponsorship support from Boinc.com pushing "Praise to Rock & Roll" in a Star Wars-esque scroll.
Guests of the rager recieved swag bags consisting of totes with the magazine's extravaganza logo on it, a copy of the latest issue, t-shirts, coupons, a Boinc press release, Pikante underwear and Kings Underwear socks among other things (the tote can be seen sported by a Svedka robot in the our gallery below). Some famous attendants that showed their love for Vice throughout the night included Johnny Knoxville, Spike Jonze, Das Racist and our favorite pseudo homeless pseudo VJ of the past, Jesse Camp. It was a shindig for the epic logs.—Payton Wang

Check out our gallery of overall snaps from early in the evening:

· Vice [Official Site]