Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Major Hollywood agency CAA is reaching out and signing fashion talent, reports today's WWD. We already knew that blogger Bryanboy signed with CAA earlier this year, but today the trade paper reports that Rag & Bone's designers David Neville and Marcus Wainwright, designer Derek Lam, supermodel Alessandra Ambrosio, stylist Kate Young, designers Catherine Malandrino, Richard Chai, Rebecca Minkoff and Alejandro Ingelmo, and model Amber Valletta have also inked deals with the agency. The agency has long worked with Michael Kors.
"We're willing to work with, frankly, anyone who's in the fashion space," says Mitch Grossbach, who joined the agency from Ford Models and Modelinia, "whether that's a designer or a stylist or a hairstylist or a personality or a blogger or an influencer... There's no reason why we couldn't apply our capability to the most talented and created people in fashion and beauty. It's a logical extension of what we're doing in other areas."
And what can a big agency do for someone, like blogger Bryanboy that he hasn't been able to achieve on his own?
Many people seem to like Bryanboy.com, Yambao’s seven-year-old blog that tallies between three million and four million page views a month. Prior to becoming a CAA client, Yambao scored gigs such as styling a video for H&M’s fall 2010 collection and helping Sunglass Hut to conduct a blogger search. After signing with CAA this past spring, he’s graduated to judging a contest with Nokia and Elle magazine to find a style correspondent and rating Facebook photos in a Fashion’s Night Out contest with Diet Coke and W Hotel in New York. CAA wants to open new doors for him.· CAA Out to Grow Repping of Designers [WWD]
“CAA has been pushing me toward the TV side of things. For me, at least in the immediate future, it’s not something I want to get into,” Yambao said. “I want to continue the blog and hopefully in the future collaborate with a [fashion] brand that I love and hopefully bring revenue for me.
· Bryanboy is now represented by CAA [Racked]