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Anyone who knows anything about Mickey Boardman, the inimitable editorial director at Paper magazine, knows that Mr. Mickey is all about handbags and necklaces. But this fashion week, Boardman is getting into the shoe game in a major way. WWD reports that Boardman is teaming up with Steve Madden to report live from the front row at fashion shows, film behind-the-scenes video, and cover parties for Papermag.com, Taxi TV, and Steve Madden's Facebook page. Even if you're not in New York, you can get in on the Mr. Mickey action by texting Mickey to M-A-D-D-E-N (that's 623336 for you Blackberry users) to get exclusive video content. Mr. Mickey on our phones? We love it.
· Steve Madden [Official Site]
· Paper Magazine [Official Site]
· Mickey Boardman, Steve Madden partner for fashion week [WWD]