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Reem Acra to Launch Fragrance

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Yesterday, designer Reem Acra and TPR Holdings announced they'd inked a fragrance deal to bring Acra's new, prestige scent to market. Acra has long been one of the top names in eveningwear, wedding gowns, formal wear, and red carpet dressing, so a luxurious new perfume brand extension makes perfect (glamorous) sense. "With the international growth and distribution of my collection, I feel that the time has come to enter the prestige fragrance market," Acra said in a statement. [Racked Inbox]