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News comes from WWD's inside sources today that Hearst is about to reduce Harper's Bazaar by two issues. Yes, Bazaar will only publish 10 issues in 2012—the second time its issue count has been dropped in as many years (only 11 issues will be published this year). WWD reports:
Bazaar is an obvious choice for a bit of a reboot. Of all the major fashion magazines—Vogue, Elle, InStyle and W—it suffered the roughest first half. It is the only magazine of that group that suffered a drop in ad pages, with a 5.4 percent decline in the first six months. After a strong 2010, it also has fared worse than its rivals in the first half. Bazaar dropped 15 percent, while W, Elle and InStyle had losses of 12, 10 and 8 percent, respectively. Vogue was the only winner with an increase of 11 percent.Bazaar is hardly the only Hearst title to lose issues. In 2010, Esquire was reduced to 11 issues and House Beautiful dropped to 10 issues annually.
· More, and Less, of Harper's Bazaar [WWD]