Just prior to National Breast Cancer Awareness Month, beauty and household corp, Procter and Gamble, the National Breast Cancer Foundation and Lisa Ling have partnered in creation of GIVE Hope, a campaign devoted to increasing awareness of the importance of early detection and providing education and mammograms for those in need. The campaign is consumer and social media based, making it much simpler and more convenient for donations.
There are three incredibly easy ways to donate—on October 2nd and 16th, P&G GIVE Hope brandSAVER booklets will be distributed in newspapers nationwide containing coupons for a variety of their everyday products. For every coupon redeemed, P&G will donate 2 cents to NBCF, uncapped. Additionally, consumers have the opportunity to receive a $10 rebate for the purchase of $50 worth of beauty products, which when redeemed, will trigger a $10 donation to NBCF as well. The third branch of donation will be through the GIVE Facebook page on which every share will trigger a 25 cent donation and every corresponding "like" will add a 10 cent donation.
GIVE Hope's amazingly easy ways of donation through everyday purchase, savings, social networks and awareness inspired us, as did journalist and program partner, Lisa Ling as she talked about the importance of early detection and shared some stories of her experiences with breast cancer and expressed the demographic of one in eight women developing it in their lifetime. P & G and the NBCF even developed the interactive website, Mypinkplan.com for women to visit and create a personalized plan for early detection.
Lisa Ling's radiant complexion, passionate near-teary personal anecdotes and pink in-the-spirit of breast cancer awareness outfit, got us really excited about the cause. Luckily, we had the opportunity to speak to her personally for a few minutes and talk all about Procter and Gamble, her show, "Our America", and find out what off-day Lisa Ling wears:
Racked: So tell us how specifically you got involved with this initiative.
LL: A couple months ago, P&G reached out to me and said that they were doing this Give Hope campaign that would promote early detection, and for me, it came after a very close friend of mine was diagnosed with breast cancer. She's 37 years old and never had any history. And so, for me it was kind of a no-brainer. I just feel like increasing numbers of young women are being diagnosed, and the survival rate is really high, if you catch it early enough. So, to the extent that I can encourage women to take a pro-active approach to their health, I would really like to do that.
Racked: As far as Procter and Gamble being here today, are there any of their brands that you gravitate towards or use regularly?
LLIt's kind of funny, because I look at all of them on [their sign], and of course, I use all of them. I feel like they own everything. It's actually a great company. I was at an event last night, where they were talking about all the things they do around the world, and it's pretty mind-blowing. They also own SK-II and Dolce and Gabbana Fragrances. So, they have a lot of incredible products.
Racked: Tell us the secret to your flawless skin. What is your skin care regiment?
LL: I am pretty adamant about washing my face all the time because I'm traveling all over. And, I try to stay as hydrated as possible. I am absolutely militant about wearing sun block—militant about it—one, because I’m afraid of skin cancer and two, because I'm Asian, [laughs] and we’re hyper-sensitive about sun. I am always careful about my face because I think the fastest signs of aging come from the sun.
Racked: In doing so much on-air work, people are constantly seeing you in different news casts and on your show, we want to know what is a go-to outfit for off days.
LL: It's funny because, I actually dress very similar to what I wear on ["Our America"]. I don't dress up much. This is not—I can't wait to take off this [dress]. I'm a t-shirt and jeans girl. I wear a lot of cargo pants and TOMs and t-shirts, that's my uniform. In the show, I wear a lot—The Gap does the clothes, and the reason why they do is because that's what I wear every day. I like fashion, but I'm not agro about it [laughs]. I'm super casual.
Racked:What can we expect from your show "Our America" this season (airing next month) on OWN?
LL: If you like the first season, the second season is even richer. And, we cover everything from amateur porn, to veterans and PTSD to the high number of African American males in US prisons. So, completely diverse topics, but every single episode is just an incredible experience into a world that you may not be familiar with on a day-to-day basis. And, I feel so lucky to do a show that's so substantive. So hopefully people will check it out.—Payton Wang
· My Pink Plan [NBCF]
· National Breast Cancer Foundation [Official Site]
· Procter and Gamble [Official Site]
· Lisa Ling [Official Site]