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The WSJ has taken a liking to the men of Fiat, and has gone ahead and given them nicknames, as well as categorized their dressing style. For example, the late former Chairman Gianni Agnelli is "The Godfather," and his trademark outfits included wearing a tie over his sweater and pairing hiking boots with custom-made suits. And then there's Lapo Elkann, manager of brand promotion and dubbed by the WSJ as "The Playboy," who's been known to wear neon socks, and a denim shirt under a white pinstripe suit. [WSJ]