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Watch this video. Not just because it's by the legendary Bruce Weber or because it's the Moncler fall campaign or because it features cute kids and cute Pomeranian dogs in glittery puffa jackets. No, we need you to watch this video because we need someone to explain to us what's happening in it.
The above clip is just a sneak peek at Weber's full-on 24-minute kid-puppy-male-model-and-puffa-coat laced film short for the luxury outerwear maker's autumn campaign. Titled Don't Steal the Jacket, the video features (we're giving you the official release notes here just to prove we're not making this up):
Flowers that shoot out of water pistols. A little girl with a sweet tooth who adores her puppy. Her very tall brother with a heart of gold. And a tiny Pomeranian dog. These are the protagonists of a plot in perfect Bruce Weber style. Eclectic, entertaining, surprising. A mysterious tale where what counts is tenderness and the impulse behind the action of taking care of others, whether they be people, animals or nature itself. Always with a biting, playful touch. An engaging plot accompanied by an original soundtrack created by the American band Radical Something.“When I was a kid I grew up watching Italian films, and I’m truly grateful for those stories because they catapulted me from the small town where I lived to New York," Weber said. "‘Don’t Steal the Jacket’ is meant as an ode to that first, fundamental journey."
And among the actors is Moncler. Transversal down jacket, completely immersed in the atmosphere and the story, both in the film and in the posters. To underscore the creativity of a brand that once again encounters art and fuses with it. Together with Bruce Weber, in a relationship that has continued for five seasons.