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Just launched: FullBeauty.com, an e-commerce site dedicated to plus-size lingerie and intimates, selling more than 600 different products—from brands including Chantelle, Fantasie, Frey, Le Mystere, and Avenue Body—and bras ranging in size from 34B to 58J. For any woman who's long struggled to find a well-fitting bra in the mainstream market, this site may just be a game-changer.
"There's Victoria's Secret, which owns the misses' market, but there really is no [retail] competition in the marketplace for the plus-size bra business, and the beauty of this is there are very few players," Michele Crawbuck, VP and brand manager, told WWD. "Bras are among the most highly technical products to manufacture, with 40 components or more. That’s why people don’t dabble in the plus-size bra business—it's too complicated, and we've been doing it for years."
Prices at FullBeauty.com range from $9.99 to $129.99 and the company offers free shipping and returns on orders over $25 (use code FB2345 at checkout through the end of October to take advantage of this deal).
· Full Beauty [Official Site]
· Full Beauty Targets the plus-size psyche [WWD]