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The email we got from Warby Parker HQ late yesterday afternoon was super-cryptic: "Meet us at the lions at 3:30 p.m.," it said. Since we can't resist a good intrigue, we headed uptown to the New York Public Library today where, at precisely half-past three, a group of editors assembled at the foot of the south lion. Two by two we headed inside and up four flights of stairs and through three reading rooms until, finally, we spotted them—four tables of models wearing Warby Parker specs, reading books covered in jackets bearing their eyeglass style name.
We snapped a bunch of photographs before the security guard came over to tell us that photographing people was forbidden (you're only allowed to shoot the fixtures, apparently). We're not even sure the library knew there was something going on—four large tables full of models all reading the same color robin's-egg-blue book? Not suspicious at all.—but we're pretty sure they weren't happy about it.
Kudos to Warby Parker for pulling of one of the more novel presentations at New York fashion week.
If you're in town for Fashion's Night Out tomorrow, be sure to check out Warby Parker's party at Partners & Spade—Theme: a Buddy Holly birthday party, complete with cake. Cake!
· Warby Parker [Official Site]
· All fashion week coverage [Racked]