Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Yes Logo: Luis Gispert's Portraits of Brand and Logo Obsession

All photos are courtesy of Luis Gispert and Mary Boone Gallery<br>
All photos are courtesy of Luis Gispert and Mary Boone Gallery

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We've long been obsessed with photographer Kyoichi Tsuzuki's photo series, Happy Victimsportraits of (mostly) Japanese fashion collectors living in complete brand immersion. But what about brand-lovers who crave the logo but aren't able to shell out big bucks for the real thing? Say hello to Luis Gispert's latest exhibition, called Decepcion, which is on at the Mary Boone Gallery in New York from September 8th through October 22nd.

Gispert traveled around the country to find label-lovers who've customized their lives, wardrobes, homes, and cars with luxury logos—from Louis Vuitton (above) to Gucci, Versace, and Burberry, there's a motif for everyone aspiration.

If you had to coat your life in one brand's logo, which one would you choose?

· Luis Gispert [Official Site]