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Dear Chicago, the wait is finally over—Topshop and Topman have opened their second-ever North American retail location on Michigan Avenue, and boy is it a sparkler. The 49,000 square foot shop features all the brands' best pieces.
Sensibility, however, is not the aesthetic Topshop is known for, as evidenced by one of its best sellers—$150 barely there denim short shorts embellished with crystals. After the New York store placed four reorders for the shorts, Topshop introduced a black pair full of bling for fall, which are displayed front-and-center in Chicago.· Topshop blows into Chicago [WWD]
"People aren't coming here for T-shirts and jeans," Green said, though shoppers may purchase those items. "People are coming here to dress up."
Silver-and-black mannequins at the store's front doors articulate that flamboyancy, decked out in black leather trim leggings, platform leopard booties and sequined tops. Another form features a black stretch-lace pencil skirt, faux fur leopard coat and a zebra-print top with sequin detailing. Prices range from $36 for a T-shirt to $790 for a three-quarter-length black leather jacket.