Fab.com Acquires FashionStake, Dives into Indie Fashion

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Design and decor shopping site Fab.com has racked up 1.65 million subscribers since they launched last June, and now they're ready to conquer fashion, too. They announced this morning that they've acquired FashionStake, an e-commerce site that specializes in indie design.

FashionStake, which you can think of as a sort of of extremely elevated Etsy, has developed close ties with emerging fashion and jewelry designers in the two years they've been around, having worked with more than 400 of them on the site.

Bringing indie fashion into Fab's structure of timed online sales could be a great fit for both the designers and the customers: Shoppers can digest new names and collections more easily when they're presented in a carefully curated platform that doesn't require too much browsing, and indie designers should benefit from the focus on curation, rather than discounts.

Look for Fab Fashion rolling out over the coming weeks on Fab.com.

· Fab.com [official site]