Rihanna Goes Low-Maintenance in New Armani Ads

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Check it out y'all: Rihanna is looking practically natural in her second Armani ad campaign.

The singer is known for her bold beauty and fashion choices, appearing as a futuristic blond in her first Armani Jeans campaign, but is channeling a decidedly low-maintenance vibe in these shots for the brand's new Jeans and Underwear ads. She's still smokin' hot, of course, but the images—even the ones where she's pretty much naked—feel more pretty and, well, wholesome, than edgy and avant-garde.

Rihanna: A kinder, gentler pop star.

· Rihanna's Armani Jeans Ad Is Very Different From Her Other Ads for Nivea and Vita Coco—Also, She's Blonde [Racked]