Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

LVMH Heir Antoine Arnault Predicts an End to the Bling Era

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Image via STILLFX/Shutterstock

Today, the Telegraph reports that LVMH heir Antoine Arnault is predicting an end to the era of bling, despite the fact that his father, Bernard, is one of the richest men in the world. He explains: "People are going to want more quality, and less ostentation. Especially in a world in economic crisis: you don't want to be seen with evidently expensive products. Just something that is beautiful."

To reach that end, Antoine launched the first-ever menswear collection from Berluti, who before that, was known for making $1,000+ leather shoes. The Telegraph explains that the collection is one of those understated luxury kind of things, in that it might not look like it costs an arm and a leg, but it definitely does.

Or, here's Antoine's description of its quality: "The collection is more Aston Martin than Ferrari. I love Aston Martin. And you know we had the file on our desk [to possibly purchase the company]. A few years ago we talked about it, it's luxury too. But it was too much."
· Fashion boss Antoine Arnault signals the end of 'bling' [Telegraph UK]
· LVMH Teams Up With CSM for Scholarships, Intern Programs [Racked]