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Look What We Found: A Camel Toe Cup From SmoothGroove

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here's a fun little fact, brought to you by the kind folks behind SmoothGroove: Did you know that "a staggering 55% of women, irrespective of age, size or weight, experience camel toe at some point"? Yes, a staggering 55%. SmoothGroove, as you've probably deduced, is a camel toe prevention device, and basically it's a polymer cup for women that you shove in your too-tight leggings to prevent looking like, well, Google it.

There are three different colors to choose from (black, white, and clear), and it comes in a "discreet" satin pouch. It's washable, thank god, and they say it's "extremely comfortable." Perhaps the most interesting element here, though, is that now Camelflage—a $19.99 pair of underwear that also fights against the dreaded hoof—has some competition.
· SmoothGroove [Official Site]
· Hoofing It [Racked]