Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Boyfriends Beware: Tiffany & Co. Has Added a "Drop a Hint" Functionality to their Website

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you thought engagement chicken was being direct, Tiffany & Co. has proven to you—and all of us, really—that nothing is more powerful than the internet when it comes to strong-arming your boyfriend into proposing. Or just buying you expensive presents.

Just in time for Valentine's Day, the jeweler has thoughtfully added a "Drop a Hint" widget to their website, so you can now let that special someone in your life know via email exactly what it is you'll be expecting on February 14.

Of course, this is Tiffany we're talking about, so this is all done with the utmost delicacy and class. All the retailer wants to know is "your true love's" name and email, so that they can relay the message. Which goes like this:

Dear _____: As you may know, Valentine's Day is fast approaching, but do not fret. A little bird told us that this will be a smashing success with ____.

Of course, if you have other ideas for Valentine's Day, this is just a hint."

Emily Post herself couldn't have said it better.

· Tiffany & Co. [Official Site]