Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

First Look: A Marni for H&M Ad Has Surfaced

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not to be outdone by the Jason Wu for Target launch party in New York last night, the Marni for H&M collaboration is making news today with the release of the first Sofia-Coppola directed print ad. In contrast to the stark, peppy vibe of the season's other big collab, the focus in this lifestyle shot seems to be on rich, natural color and dimensional prints. Though of course, what everyone's really waiting to see is Coppola's video for the campaign, which should be making its way to the internet any day now in anticipation of the capsule's March 8 in-store date.

· Sofia Coppola Directs the H&M x Marni Ad Campaign, Probably Still Won't Wear H&M [Racked]
· H&M Announced Its Next Designer Collaboration: It's Marni [Racked]
· H&M [Official site]