clock menu more-arrow no yes

Filed under:

First Look: A Marni for H&M Ad Has Surfaced

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not to be outdone by the Jason Wu for Target launch party in New York last night, the Marni for H&M collaboration is making news today with the release of the first Sofia-Coppola directed print ad. In contrast to the stark, peppy vibe of the season's other big collab, the focus in this lifestyle shot seems to be on rich, natural color and dimensional prints. Though of course, what everyone's really waiting to see is Coppola's video for the campaign, which should be making its way to the internet any day now in anticipation of the capsule's March 8 in-store date.

· Sofia Coppola Directs the H&M x Marni Ad Campaign, Probably Still Won't Wear H&M [Racked]
· H&M Announced Its Next Designer Collaboration: It's Marni [Racked]
· H&M [Official site]