Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Coast to Coast Denim

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

California brand !ITEM is headed east to show New York how the West Coast does denim, Racked LA reports. They'll be dressing the waitstaff at Manhattan eatery Cafeteria in their signature dark-wash jeans, and our sister site has gotten a hold of the Marko Kalfa-shot lookbook, which demonstrates just how hot these waiters and waitresses are going to look in their new uniforms. Of course, in New York half of the waiters and waitresses are actually models, so the photos are probably pretty on-target. [Racked LA]