Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Image of Pendleton, Payne, and Ennis via Elle UK
World champion track cyclist Victoria Pendleton is the new ambassador for Pantene Pro-V's "Smooth & Sleek" line—a woman who can spend that much time working out on a bike and still have long, shiny hair is an excellent fit for the brand. Swimmer Keri-Anne Payne will be the face of Max Factor's new False Lash Effect Gold Mascara, and Jessica Ennis, who competes in the heptathlon and pentathlon, will appear in ads for Olay Essentials. Somehow, we have a good idea what kinds of commercials might appear between all the diving and track events this summer.
•Beauty Brands Sign Up Team GB [Elle UK]