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Liz Claiborne Will Become Fifth & Pacific

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WWD ran a big story this morning announcing that Liz Claiborne Inc., the holding company that runs Juicy Couture, Kate Spade, and Lucky Brand, among others, is changing it's name to Fifth & Pacific Cos.

Since Liz Claiborne Inc. is the holding company—not the clothing brand of the same name, which has been licensed exclusively to JC Penney's since 2010 and was sold outright to Penney's in October—this is really only of interest to you if you happen to trade LIZ stock. In which case you will need to know that as of May, LIZ will be listed as FNP on the New York Stock Exchange.

In the meantime, don't worry about your favorite mom brand continuing to make clothes. Liz Claiborne (the brand) is alive and well at Penney's.

Liz Claiborne Reborn as Fifth & Pacific