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Aside from the publicity potential, this is not a particularly obvious pairing, as Brad's looks tend to be fairly, um, exuberant, while Gilt MAN takes pains to cultivate a pared-down, bro-friendly aesthetic. It looks like Mr. Goreski managed to literally tone it down for his Gilt boutique, though, with plenty of neutral basics from the likes of John Varvatos and Jack Spade (and even a pair of blue jeans) in place of the loud colors and patterns he typically favors. Don't worry about it being too straight-laced, though: At last count, there were still four Goreski-approved bow ties left.
The sale ends tomorrow at midnight, and don't forget to check back for our Brad Brad World Episode 2 recap tomorrow morning.