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Kate Spade Bestows Its Branding Know-How on CFDA/Vogue Fashion Fund Winners

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How to Instagram your brand like a champ, via Kate Spade New York
How to Instagram your brand like a champ, via Kate Spade New York

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Designing under the CFDA and Vogue's collective wing is not a bad deal for the winners of the CFDA/Vogue Fashion Fund. Further proof? Now super brand Kate Spade is also lending a hand wing: Deborah Lloyd, president and creative director of the faultlessly preppy-chic lifestyle retailer, will help choose one CVFF designer alumni to receive a full-page ad in the September 2013 issue of Vogue.

Lloyd's intention, according to WWD, is "to give [the winner] an opportunity to have an entire creative and marketing department behind them to help develop and execute their brand vision on a grand scale in the highest caliber of magazine—Vogue." The fund's alumni's better take notes from Mad Men, stat, because the beneficiary will be chosen based on his or her ability to present their brand as a "creative and unique entity." Or not, since Peggy Olsen doesn't have think at all about social media strategies (for that, designers should take a number from the master: Kate Spade).
· Kate Spade Teams With CFDA/Vogue Fashion Fund [WWD]
· Fashion Week Spotlight: Kate Spade Gets Cheeky For Spring [Racked]
· Kate Spade's New Invites for Paperless Post Are Full of 'Wit, Quip, Joy' and... Drinks [Racked]