Byronesque">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

3 Ways Byronesque Vintage Is Not Like Nasty Gal Vintage

New, 3 comments
Find dresses from the likes of Fendi, YSL, and Thierry Mugler, via <a href="http://www.byronesque.com/shop/category/skirts-and-dresses">Byronesque</a>
Find dresses from the likes of Fendi, YSL, and Thierry Mugler, via Byronesque

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When shopping for vintage or vintage-inspired goods on the internet, the go-to stops are generally Nasty Gal and ModCloth. However, the just-launched e-tail site Byronesque pegs itself as a different kind of source for vintage online. Below, find all the ways Byronesque is attempting to create a new way to shop for old things.

1. The business model is more like an curated marketplace than online boutique: Byronesque partners with reputable vintage shops around the world in lieu of stocking its own inventory (the Business of Fashion compares it to Farfetch). The international shops take care of the shipping, while Byronesque handles customer service and helps the store's select, photograph, and display merch.

The operational support allows smaller shops a broader reach, or as Byronesque CEO and EIC Gill Linton explains, "Vintage stores are run by individuals who often don't have the time or resources to create and manage a successful e-commerce business [...] We provide a sophisticated online shopping environment and very easy backend e-commerce system for them to sell their collections to an international audience who otherwise wouldn't have access to this quality of merchandise."

So far, London's One of a Kind, Paris' Quidam de Revel, and New York's The New World Order are on board (the latter even shuttering to sell exclusively through Byronesque).

2. It's trying to carve out a specific aesthetic from everything lumped into the "vintage" category: While Nasty Gal is a shop for the woman who's into dressing "unapologetically sexy," Byron is looking more "culturally meaningful" vibe which means to Linton the "mods, punks, skinheads, or new romantics" (think Westwood, Gaultier, Alaia, etc. of yore and descriptors like "dark," "subversive," and "irreverent").

3. It's narrowing standards of "vintage": Linton specified that "ModCloth and Nasty Gal have always been more thrift than designer vintage. Vintage has become a marketing buzzword abused by faux-vintage brands, thrift stores, resale boutiques and online marketplaces. Authentic vintage is at least 20 years old." So there's that.
· Byronesque Launches With 'Farfetch for Vintage' Model [BoF]
· Nasty Gal Is Launching a House Label This September [Racked]