Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Alessandra Ambrosio Is Modeling the Traditional Crazy-Expensive Victoria's Secret Bra This Year

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Alessandra Ambrosio in ridiculously expensive lingerie

Alessandra Ambrosio, whose son Noah is not even six months old, has been tapped to model the $2.5 million bra from Victoria's Secret. The super-expensive garment, known as the "Fantasy Bra," is a company tradition every year around the holidays.

Victoria's Secret clearly has a thing for new moms whose bodies are in amazing postpartum shape. Last year's bra-modeler was Miranda Kerr, who was also getting back in shape after giving birth to her son Flynn. Ambrosio says that she got "the call" when her son was three weeks old, so she had to get permission from her doctor to work out. Like every other famous person ever, Ambrosio says that she lost the weight by breastfeeding and by chasing after her kids. Oh, and beach volleyball, swimming, yoga, and cardio, if you were dying to know.

Ambrosio (and presumably Kerr) will be in the annual VS runway show, airing on December 4.
· Alessandra Ambrosio Models $2.5 Million Bra [People]
· Victoria's Secret Would Like You to Consider the Push-Up Halter For Your Next Workout [Racked]
· Victoria's Secret 'Sexy Little Geisha' Outfit Fuels Internet Outrage [Racked]