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A one-two punch of e-commerce has hit the internet: Harper's Bazaar launched shopBazaar yesterday. The digital platform curated by Bazaar's editors makes looks from the magazine available for purchase, effectively "closing the gap between seeing and buying." The mag's Chief Revenue Officer and main pioneer of the effort Carol Smith noted that "With ShopBAZAAR we've expanded our range to engage the luxury shopper in a terrific e-commerce experience, with our editors' best-of-the-best selections, impeccable service, and an effortless checkout." We're expecting great things from you, Carine Roitfeld, as Bazaar's newest editor.
Smith, who was primarily responsible for launching Elle Shops in 2002, is also improving integration between the print mag and the new e-commerce platform by marking shoppable items with an emblem indicating that they're available online.
Designers from Pamela Love to Rodarte, and from A.L.C to Nicolas Kirkwood are available, each sourced primarily from Saks Fifth Avenue, with additional items from Salvatore Ferragamo, Derek Lam, Hirshleifers, and online only boutique Les Nouvelles. And extra bonus: Donna Karan Cosmetics' newest fragrance, Donna Karan Woman, has exclusively launched with the site. Shop here (or just to have a look and dream).
· shopBazaar [Official Site]
· Carine Roitfeld Gets a Second Job at Harper's Bazaar [Racked]
· Sesame Street's Elmo has a Comme de Garcons Onesie [Racked]