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Eminent Domain

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Prada's latest rival isn't another fashion house... it's Ronald's house. The Italian couture brand forced a McDonald's out of its location in a popular Milan shopping arcade in order to get the property for itself, even though that arcade already has a Prada store. McDonald's is suing for a whole pile of euros. Maybe they'd like some fries with that whine. [Vogue UK]