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The Social Media/E-Commerce Love Affair: A Breakdown

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The folks over at Mashable have just posted an infographic titled "The Meaning of Like," which was created by the custom development firm Symphony Teleca. In it, shoppers' spending habits are analyzed through the scope of their social media usage—like, how many people use Twitter to search for products, and how many people check into Foursquare when arriving at a store.

Among other noteworthy stats, the graphic also looks at why people follow their favorite brands on Pintrest. The top reason? Somewhat surprisingly, it's not just for an endless scroll of images: 51% report they follow brand boards to check for coupons and deals. (Which may or may not be happening on these retailers' boards.) For the rest of the numbers, head here.
· How Smart Devices and Social Media Impact Your Shopping Habits [Mashable]
· Despite the Naysayers, Facebook Relaunches a Gift Program [Racked]
· Surprisingly, These Are the Top Five Retailers on Pinterest [Racked]