Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
H&M has tapped British artist and photographer Sam Taylor Wood to shoot the campaign for the retailer's upcoming Maison Martin Margiela collaboration, which will start making the rounds in fashion magazines this month. Until then, the image to the right is a tiny peek at the campaign shoot, which was shot in Paris. On November 8th, a television commercial will debut, just days before the November 15th launch date of the collab.
Wood told WWD that "working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project." The model in the center wearing that boxy jacket and mini dress appears to be having a great time, too.
· Sam Taylor Wood Lenses Campaign for Margiela, H&M Collection [Racked]
· A Single Asymmetrical Dress From the Margiela for H&M Collab [Racked]
· CONFIRMED: Maison Martin Margiela for H&M is a Go [Racked]