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How Do You Say: 'Sigerson Morrison'

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In a new series, we're brushing up on our fashion diction with a little help from our friends. Today, we get a lesson in Sigerson Morrison.

Kari Sigerson and Miranda Morrison launched what was to become a cult label favored by celebs and fashion forward women alike in 1991. Naomi Campbell and Linda Evangelista were among their early clients. Sarah Jessica Parker wore white ankle boots by the brand in the first "Sex and the City" movie. The two made a gladiator sandal that inspired to rave in 2010 "every summer is the season of the Sigerson Morrison sandal." In 2006, a financial backer bought the company, kept the designers on for five years before firing them and prohibiting the two from using their names in any future brands. But enough of that: Allow CFDA CEO Steven Kolb to help you pronounce Sigerson Morrison. (It's shoes!)

Racked Presents Fashion Phonetics: Sigerson Morrison from on Vimeo.

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