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Exactly One Person Complained About This Natalie Portman Mascara Ad and Got It Pulled

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This ad for Dior's Diorshow mascara, starring Natalie Portman, is being pulled from magazines in the UK after one single person complained about it being unrealistic. Dior has admitted that the ad was retouched to "separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect," but that's apparently enough to get them charged with lying.

The Brits take airbrushing and Photoshopping in ads waaaay more seriously than the US does. Other ads that were banned or pulled voluntarily by the brands include Julia Roberts for Lancome skincare and Christy Turlington for Maybelline's "eraser." And clearly they take complaints pretty seriously if only one is needed to launch an investigation. Do you wish we had a similar program in the US, or do you like your beauty ads with a touch of impossible?
· Should This Natalie Portman Dior Mascara Ad Have Been Banned? [MyDaily UK]
· Natalie Portman Used Numerology to Pick Her Charity Dior Lipstick [Racked]
· Natalie Portman Issues Official Statement Condemning John Galliano [Racked]