Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Although OPI has been in the nail polish game for years, they have just made their first-ever brand video. The clip features women who represent different shades of polish and styles of dance (ballet, tap, hip-hop, etc) dancing with a black horse, all to the tune of a song by French DJs C2C. It's ... interesting. But will it make you want to buy more nail polish?
· OPI's New Nail "Apps" Are Actually Nail Strips, Not Apps [Racked]
· OPI Gets All Pun-y With Their New German-Inspired Polish Collection [Racked]
· OPI [Official Site]