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Yesterday, the British ad standards council pulled a Dior mascara ad that showed Natalie Portman with majorly photoshopped eyelashes. The ad was reportedly investigated because of exactly one complaint from a consumer. Well, now there are rumors that the one consumer was somebody who works at L'Oreal.
If this story ends up being true, this sets a pretty dangerous precedent. Considering how little it takes for the Brits to investigate/ban beauty ads, every brand could just start calling in complaints against their rivals. The system would be flooded, and every ad would get banned as soon as it came out. Somehow that doesn't seem like the best use of anybody's time. It could also mean that the whole industry is forced to get more honest and create realistic beauty ads, but that doesn't seem terribly likely.
· Natalie Portman mascara ad banned for being 'misleading' [Digital Spy]
· Exactly One Person Complained About This Natalie Portman Mascara Ad and Got It Pulled [Racked]