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We've been waiting for it since Uniqlo first opened shop in the US six years ago, and it's finally here: E-commerce is a go. The company gave everyone fair warning last week via an interview with WWD, but now it's time to test run the site and find out what it's like to shop the highly anticipated source of endless colored basics and tech-centric utility-wear from the comfort of your computer and/or mobile device.
In many ways Uniqlo's site is like other e-commerce sites we know and love, but it stands out in a few key ways. Here are six notable notes:
1. Layout: Uniqlo isn't into normal product pages with even columns and rows. Instead, the site has a magazine-like layout with a mix of products on models and flat product images.
Also, the product imagery is sized differently to give the eye a break from the standard one-size monotony of most sites as well as highlight promotional pricing. Finally, The home page has "weekly picks" for tops, pants, and the Orla Kiely collab, for example, giving it the feeling of a blog.
2. Promotions: New site means sweet promotions: Men and women's cashmere is $20 to $50 off, select ultra-light down jackets are $20 off, and several colors of denim are just $10. Plus they have 50 colors of fleece (representing all 50 states) starting at $19.90. Head to the promotions tab in the far left column when you scroll over women or men or go here.
3. Shipping: Standard rates apply, or rather $7 for one to five business days, $17 for two-day, and $22 for next-day shipping.
4. Returns: Returns can happen within 30 days of purchase and are not free. A $7.00 return fee will be deducted from the refund amount.
5. Newsletter Sign up for the newsletter for special promo codes when you fill out your shipping info here. Check the box that says, adorably, "Brighten my inbox with UNIQLO deals, events, and other updates."
6. Final word: The site is easy to use, and with the long-awaited arrival, which the company promised was a product of working all the US e-commerce kinks out, there's a good chance everything will go smoothly in the distribution department. Final word on usability and effectiveness will come as users test the site. So get to clicking and tell us your thoughts!
· Uniqlo [Official Site]
· Uniqlo Might Move E-Commerce Headquarters to the US. 'Merica. [Racked]
· Is Uniqlo Having a Fashion Identity Crisis? [Racked]