Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes

Filed under:

Harvey Nichols Wants You to Love Yourself So Much You Can't Help Making Out With Yourself

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

British department store chain Harvey Nichols is no stranger to controversial ad campaigns (remember the models who peed on themselves?), but the ads for their new Beauty Bazaar have really kicked it up a notch. The campaign's theme is "Love Thyself," which is a pretty common theme when it comes to selling people beauty products, but they've gone one step further and suggested loving yourself so much that you can't help making out with yourself.

Some of the brands stocked in the Bazaar are Tom Ford, Blink Brow Bar, Shu Uemura, Bobbi Brown, and MAC. Not sure about the rest of them, but Tom Ford would probably love the idea of people being hopelessly attracted to themselves, especially if they all looked like Tom Ford.
· Harvey Nichols unveil Beauty Bazaar ad campaign [Telegraph]
· Harvey Nichols' New Sale Campaign Pictures Models Who Have Peed Themselves [Racked]
· Harvey Nichols Ad Says You Should Reclaim Your Walk of Shame [Racked]